Blog Big Content Monetisation Ideas
Blog Big Content Monetisation Ideas
Earlier in this series, we talked about treating content as an asset. In reality, content may represent an asset for a number of reasons: because it’s evergreen and can be repurposed into other forms; because it’s time-critical and extremely viral, sparking conversation and attracting new users; because it’s unique and can only be found on your blog … the list goes on.
We all know the standard on-site means of monetising blog content: through advertising programs, affiliate programs, and so on — Darren’s written about them in detail. Here, I’d like to look at some of the other ways you can get more out of your existing — and evolving — content inventory.
Creative Monetisation
When we discussed content strategy earlier in this series, we talked about the importance of having a grip on your content inventory so that you can achieve the best possible return on your investment in content.How can you achieve that ROI? There are many options. In fact, as we’ll see, being creative about your monetisation strategy really can pay off.To get you in the mood, take a look at the blog of illustrator and artist James Jean. Check his store to see some innovative approaches to the concept of “content monetisation”.hitepapers, reports, and ebooks are established means by which to repackage quality content you’ve published on your blog into new, cost-effective formats. But don’t forget physical products, either — it works for James Jean, and it could work for you, too.Before you begin, consider existing competition in the space — if leaders in your field release quality research or insight free, you’ll have to do something different, and do it well, if your audience is going to pay for your offering. Simply republishing a selection of your current blog content as an ebook won’t cut it. Augmenting that content, as a basic platform from which you can provide a range of value-adds, tools, and philosophies, might.
