Blogging For Your Business
A blog can also be a superb tool for marketing your business online, it gives you an advantage to connect with your customers or to market your goods online.
But with so many marketers jumping on the blogging world, few people are giving a thought to whether blogs are really up their alley, or taking the time to consider the best ways of going about it.
If you are planning to start a blog for your business, then try to ask yourself with these questions before you plunge into blogging.
Do you really need a blog?
Writing and maintaining a blog takes surely needs a commitment, as well as a passion for stringing words into a post that your customers may have a reasons to comeback. If you don't enjoy writing that much, you could always create an audio or video blog (or let others write for you).
But would your business objectives really be served by starting a blog? Or would you prefer to use other methods to market your business?
Whom do you want to reach with your blog?
The first step on reaching your audience, is understanding them and where they go to find information about your products.
If your audience largely consists of people who live in your town or use products that they search for in the newspapers, offline advertising might be more suited to your purpose such as Flyers and banners.
However, your target audience belongs to one or more of these segments, a blog might be just the thing to boost your business.
Internet users
Does your target potential customers would really need to use the internet to be encouraged to purchase something you sell? If not, then starting a blog will just be a huge waste of time and effort.
Blog readers
Does your target audience read blogs? Or do they prefer to get their information in their inbox? If the latter is true, then an email newsletter might be a better option than a blog.
Search engine users
If you already have a website for your business, A blog is an excellent way to boost your search engine rankings and get listed for a lot of your target keywords to market your products online. If you know that your audience uses search engines to find information, a blog will increase your chances of getting their attention.
What do you want to achieve with your blog?
There are a lot of things that a blog can do for your business. Blogs can help you:
- Increase your products visibility
- Brand yourself, your products, your services, and your company
- Build a community and connect to your customers
- Expand your reach to those outside your current sphere of influence
- Build up your Business’ profile
- Reach out to potential customers
Deciding exactly what you want to achieve with your blog can help you get focused, so that you can spend your time and effort in activities that help, without hindering your business objectives.
How much time can you spend on your blog?
Time is a valuable resource that is equivalent to money, if you’re serious about blogging about your business then you must decide how much time you would spend on your blog.
What blogging platform will serve your needs best?
Deciding your blogging platform is an important step that you should take only after becoming familiar with the features and benefits of each option.
The reason it is so crucial is because it can be extremely difficult to migrate an established blog to a new platform once you have started it. Moving your blog can result in you losing your data, search engine listings and readers, so don't take this decision lightly.
Decide which platform will best meet your marketing objectives, time constraints and personal preferences before you make your first post.
Blogger and Wordpress are some of the best blogging platforms, you can refer to "Creating A Blog With Blogger" and "Creating A Wordpress Blog With Fantastico" posts on how to create a blog with blogger and wordpress blogging platform.
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